{"id":11406,"date":"2020-01-17T14:49:20","date_gmt":"2020-01-17T13:49:20","guid":{"rendered":"https:\/\/beta.slope-websites.it\/?p=11406"},"modified":"2025-08-01T12:42:43","modified_gmt":"2025-08-01T10:42:43","slug":"podcast-ep-40-hotel-e-social-network-gli-errori-comuni","status":"publish","type":"post","link":"https:\/\/slope.it\/staging\/2020\/01\/17\/podcast-ep-40-hotel-e-social-network-gli-errori-comuni\/","title":{"rendered":"Hotel e social network: gli errori comuni da evitare"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Essere presenti su tutti i social network \u00e8 cos\u00ec importante per un hotel? Quali sono gli errori pi\u00f9 frequenti che vengono commessi nella gestione dei profili social?<br>Nella quarantesima puntata del <strong>podcast Ospitalit\u00e0 4.0<\/strong> Marco e Edoardo parleranno di hotel e <a href=\"https:\/\/slope.it\/staging\/2021\/02\/19\/social-network-e-prenotazioni-strategie-per-acquisire-clienti\">social network<\/a>, cercando di capire quali possono essere gli errori comuni in cui si tende ad incappare quando si creano troppi account.  <\/p>\n\n\n<iframe src=\"https:\/\/widget.spreaker.com\/player?episode_id=21778488&amp;theme=light&amp;playlist=false&amp;playlist-continuous=false&amp;chapters-image=true&amp;episode_image_position=right&amp;hide-likes=false&amp;hide-comments=false&amp;hide-sharing=false&amp;hide-logo=false&amp;hide-download=true\" width=\"100%\" height=\"200px\" frameborder=\"0\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\">Il tuo hotel non deve essere per forza su tutti i social<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un classico errore che commette chi si occupa di fare marketing \u00e8 quello di voler essere presente su tutti i canali social, con la speranza che \u201c<strong><em>mettere le mani in pasta<\/em><\/strong>\u201d su pi\u00f9 fronti sia la soluzione giusta per far crescere pi\u00f9 velocemente il proprio brand. E cos\u00ec via al profilo su Facebook, Twitter, Instagram, Tik Tok o qualsiasi social di cui si parli.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questo errore viene commesso principalmente perch\u00e9 creare dei profili ed account non costa granch\u00e9, e si pensa che si possa aumentare velocemente la possibilit\u00e0 di emergere e di ottenere prenotazioni. In realt\u00e0 il vero costo che si va a pagare consiste nell\u2019<strong>energia e nel tempo<\/strong> necessari per creare e pubblicare quelli che sono i <strong>contenuti giusti in linea con il brand dell\u2019hotel.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da tenere in considerazione \u00e8 anche la \u201c<strong>vita temporale<\/strong>\u201d di un post sui social, ossia quanto tempo sar\u00e0 visibile dagli utenti prima che questo scompaia nel dimenticatoio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per fare alcuni esempi: un tweet su Twitter ha una durata di <strong>18 minuti<\/strong>, discorso diverso per Facebook dove un post pu\u00f2 arrivare ad essere visibile fino a <strong>5 ore<\/strong>, terminando con Instagram che pu\u00f2 arrivare anche a <strong>21 ore (o 24 ore nel caso di storie)<\/strong>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Twitter = 18 minuti<\/li><li>Facebook = 5 ore&nbsp;<\/li><li>Instagram = 21 ore<\/li><li>Linkedin = 24 ore<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Quale canale social scegliere per markettare il proprio hotel? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Edoardo ritiene che per un hotel i canali ideali dove coltivare il proprio feed e cercare di far crescere il proprio brand possano essere <strong>Instagram <\/strong>e <strong>Facebook<\/strong>. <br>Non vi \u00e8 una grande utilit\u00e0 nell\u2019aprire un profilo sul social TikTok oppure su Linkedin.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ed il buon vecchio blog?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In questa moltitudine di canali social da gestire e per cui bisogna costantemente pensare e creare contenuti, non bisogna tralasciare il <strong>buon vecchio blog<\/strong> che deve essere messo al centro della propria strategia di comunicazione.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/\">Come vi avevamo gi\u00e0 raccontato<\/a>, il blog per un hotel deve essere uno strumento per raccontare quello che accade intorno alla struttura ricettiva (eventi, corsi, tour, riconoscimenti).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questo perch\u00e9 i contenuti creati nel blog del proprio sito possono portare innumerevoli vantaggi tra cui:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>migliorare l\u2019indicizzazione e il posizionamento nei motori di ricerca;<\/li><li>creare una community che sia realmente interessata ai tuoi contenuti;<\/li><li>incrementa la visibilit\u00e0 ed il brand della tua struttura.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ricordatevi sempre che un post su Facebook o su Instagram con <strong>500 like<\/strong> non porta un vantaggio effettivo, mentre se 500 vostri potenziali clienti trovano un contenuto utile sui motori di ricerca ed entrano nel vostro sito&#8230; il <strong>discorso \u00e8 ben diverso<\/strong>!&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">E voi come gestite i vostri profili social? Siete soliti avere tantissimi canali oppure ne portate avanti solo un paio?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fateci sapere la vostra opinione scrivendoci a <a href=\"mailto:podcast@slope.it\">podcast@slope.it<\/a> oppure inviandoci un messaggio nella nostra <a href=\"https:\/\/www.facebook.com\/slope.it\/\">Pagina Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Essere presenti su tutti i social network \u00e8 cos\u00ec importante per un hotel? Quali sono gli errori pi\u00f9 frequenti che vengono commessi nella gestione dei profili social?Nella quarantesima puntata del podcast Ospitalit\u00e0 4.0 Marco e Edoardo parleranno di hotel e social network, cercando di capire quali possono essere gli errori comuni in cui si tende [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel e social network: gli errori comuni da evitare &#8226; Slope<\/title>\n<meta name=\"description\" content=\"Essere presenti su tutti i social network \u00e8 cos\u00ec importante per un hotel? 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