{"id":13649,"date":"2020-03-26T10:59:08","date_gmt":"2020-03-26T09:59:08","guid":{"rendered":"https:\/\/slope.it\/staging\/?p=13649"},"modified":"2020-03-26T10:59:11","modified_gmt":"2020-03-26T09:59:11","slug":"how-to-communicate-with-guests-pre-stay-and-post-stay-emails","status":"publish","type":"post","link":"https:\/\/slope.it\/staging\/en\/2020\/03\/26\/how-to-communicate-with-guests-pre-stay-and-post-stay-emails\/","title":{"rendered":"How to communicate with guests: pre-stay and post-stay emails"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How can <strong>pre-stay<\/strong> and <strong>post-stay<\/strong> emails improve customer communication? What are the contents that help to &#8220;<strong>convert<\/strong>&#8221; even after booking?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this blogpost we will talk about the importance of establishing an <strong>effective communication system<\/strong> with the customer that starts from pre-stay emails and ends with post-stay emails after guest check-out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important define what is meant by the term <strong>customer journey,<\/strong> or the &#8220;journey&#8221; that the customer makes from the moment he books a stay in an accommodation facility until the moment he returns home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is good to say that <strong>pre-stay<\/strong> emails are usually sent to customers within the period of time between the moment the customer makes the reservation and the day before check-in (it also helps you avoid no shows) .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>post-stay<\/strong> emails, however, are sent after the customer has checked out, thanking the customer for choosing their facility and inviting them to leave a review or feedback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It all started from the customer journey<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To establish effective communication with the customer, it is necessary to understand and analyze carefully the<strong> right times<\/strong> to send an email.<br> As already mentioned, a guest&#8217;s customer journey begins when they have booked their stay, so a <strong>first email<\/strong> can contain useful information such as the location of the hotel, how to get there by public transport or the calendar of events in the city .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We believe that a <strong>second<\/strong> pre-stay <strong>email<\/strong> can be sent a few days before, also to offer additional services (<a href=\"https:\/\/slope.it\/staging\/en\/2020\/02\/24\/strategies-for-setting-rates-and-prices-for-children-and-maximizing-earnings\/\">cross selling<\/a>) and &#8220;tease&#8221; the customer on certain extras already before his arrival at the hotel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the advantages of pre-stay and post-stay emails?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What can be the <strong>advantages<\/strong> that a hotelier derives from this type of email?<br> In fact, besides improving the <strong>guest experience<\/strong>, there are several advantages that bring such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Improve the <strong>experience<\/strong> right away by providing useful information to plan your trip;<\/li><li> Allow the structure to increase its<strong> revenue<\/strong> by offering cross sell services;<\/li><li> Loyalty to customers, perhaps by offering <strong>discount codes<\/strong> for reservations outside in the check-out email.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With a view to <strong>automating processes in the structure<\/strong>, whether you are managing a small structure or a large hotel, it is not possible to manually manage the pre and post stay communication, as it takes a long time and can be subject to errors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can pre-stay and post-stay emails improve customer communication? What are the contents that help to &#8220;convert&#8221; even after booking? In this blogpost we will talk about the importance of establishing an effective communication system with the customer that starts from pre-stay emails and ends with post-stay emails after guest check-out. It&#8217;s important define what [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[196],"tags":[],"class_list":["post-13649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing-hotel-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to communicate with guests: pre-stay and post-stay emails &#8226; Slope<\/title>\n<meta name=\"description\" content=\"How can pre-stay and post-stay emails improve customer communication? 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