{"id":13874,"date":"2020-04-06T20:01:00","date_gmt":"2020-04-06T18:01:00","guid":{"rendered":"https:\/\/slope.it\/staging\/?p=13874"},"modified":"2020-04-16T12:06:55","modified_gmt":"2020-04-16T10:06:55","slug":"hotel-blogging-the-advantages-of-a-blog-for-the-hotel","status":"publish","type":"post","link":"https:\/\/slope.it\/staging\/en\/2020\/04\/06\/hotel-blogging-the-advantages-of-a-blog-for-the-hotel\/","title":{"rendered":"Hotel Blogging: The advantages of a blog for the hotel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How can a hotel take advantage of a blog? What are the reasons why a blog can <strong>increase the conversations<\/strong> of an accommodation? Why should a hotelier invest <strong>time<\/strong> in it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article we will talk about the importance of having a <strong>blog to promote your hotel<\/strong>, giving advice on how to produce and share quality content with the aim of increasing the structure&#8217;s visibility and brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>creation and care of the blog<\/strong> also falls within the promotion strategy of a hotel. The visual content that dominates most hotel sites is important, however a constantly updated blog brings benefits <strong>in terms of SEO<\/strong> <strong>(indexing) <\/strong>and in terms of <strong>brand growth<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The advantages of a blog for the hotel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The blog for a hotel must be a tool to tell what is <strong>happening around the accommodation facility<\/strong> (events, courses, tours, awards \u2026). However, to achieve this goal you need authentic and original content that involves a community and that creates trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The hotel blog can become a flywheel <strong>not only for the sale of stays<\/strong>, but also for ancillary services such as show cooking or a promotion of the wellness center, thus also intriguing those who live near the structure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the advantages is that of establishing a bidirectional communication channel, this aspect allows you to show the &#8220;<strong>human side of the structure<\/strong>&#8220;, in fact you are going to communicate simply and directly with the public, thus helping the storytelling process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal of the blog for a hotel must be to create:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>reach<\/strong> (reach of people who can get in touch with the contents of the blog);<\/li><li> <strong>engagement <\/strong>(ability of a content to create relationships with users);<\/li><li><strong> conversions <\/strong>(bring the user to finalize a reservation).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As discussed in the last episode of the podcast regarding<a href=\"https:\/\/slope.it\/staging\/2019\/07\/05\/ep-13-email-marketing-hotel-the-right-way\/\"> email marketing<\/a>, guests wish to receive relevant information, and the type of content offered by the blog can be ideal because they attract attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 reasons to invest in a hotel blog<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Create content that improves indexing and search engine rankings<\/li><li> Promote not only stays, but also extra services<\/li><li> Create a community that is truly interested in your content, further retaining your audience<\/li><li> Increase the visibility and brand of your facility<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Put the website at the center of your communication strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We believe that with the advent of<strong> social networks<\/strong>, the accommodation facilities are somehow <strong>producing content<\/strong>, however they do so only in the social context, increasingly forgetting that the <strong>website<\/strong> is the fulcrum from which to start your communication strategy.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Content creates relationships. Relationships are based on trust. Trust brings conversions.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Does your property have a blog? Have you ever considered investing time in it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let us know by writing your point of view to the email address podcast@slope.it or on our<a href=\"https:\/\/www.facebook.com\/slope.it\/\"> Facebook page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can a hotel take advantage of a blog? What are the reasons why a blog can increase the conversations of an accommodation? Why should a hotelier invest time in it? In this article we will talk about the importance of having a blog to promote your hotel, giving advice on how to produce and [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[196],"tags":[],"class_list":["post-13874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing-hotel-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Blogging: The advantages of a blog for the hotel &#8226; Slope<\/title>\n<meta name=\"description\" content=\"How can a hotel take advantage of a blog? What are the reasons why a blog can increase hotel conversions? 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The advantages of a blog for the hotel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/slope.it\/staging\/en\/2020\/04\/06\/hotel-blogging-the-advantages-of-a-blog-for-the-hotel\/\" \/>\n<meta property=\"og:site_name\" content=\"Slope\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/slope.it\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-06T18:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-16T10:06:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2020\/04\/neonbrand-3GZNPBLImWc-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francesco Matarazzi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@slope_it\" \/>\n<meta name=\"twitter:site\" content=\"@slope_it\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesco Matarazzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/en\\\/2020\\\/04\\\/06\\\/hotel-blogging-the-advantages-of-a-blog-for-the-hotel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/en\\\/2020\\\/04\\\/06\\\/hotel-blogging-the-advantages-of-a-blog-for-the-hotel\\\/\"},\"author\":{\"name\":\"Francesco Matarazzi\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#\\\/schema\\\/person\\\/defcaf29974abd2f23461d72de35956b\"},\"headline\":\"Hotel Blogging: The advantages of a blog for the hotel\",\"datePublished\":\"2020-04-06T18:01:00+00:00\",\"dateModified\":\"2020-04-16T10:06:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/en\\\/2020\\\/04\\\/06\\\/hotel-blogging-the-advantages-of-a-blog-for-the-hotel\\\/\"},\"wordCount\":474,\"publisher\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/en\\\/2020\\\/04\\\/06\\\/hotel-blogging-the-advantages-of-a-blog-for-the-hotel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/slope.it\\\/staging\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/neonbrand-3GZNPBLImWc-unsplash-scaled.jpg\",\"articleSection\":[\"Web Marketing Hotel\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/en\\\/2020\\\/04\\\/06\\\/hotel-blogging-the-advantages-of-a-blog-for-the-hotel\\\/\",\"url\":\"https:\\\/\\\/slope.it\\\/staging\\\/en\\\/2020\\\/04\\\/06\\\/hotel-blogging-the-advantages-of-a-blog-for-the-hotel\\\/\",\"name\":\"Hotel Blogging: The advantages of a blog for the hotel &#8226; Slope\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/en\\\/2020\\\/04\\\/06\\\/hotel-blogging-the-advantages-of-a-blog-for-the-hotel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/en\\\/2020\\\/04\\\/06\\\/hotel-blogging-the-advantages-of-a-blog-for-the-hotel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/slope.it\\\/staging\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/neonbrand-3GZNPBLImWc-unsplash-scaled.jpg\",\"datePublished\":\"2020-04-06T18:01:00+00:00\",\"dateModified\":\"2020-04-16T10:06:55+00:00\",\"description\":\"How can a hotel take advantage of a blog? 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