{"id":18169,"date":"2021-03-19T10:56:33","date_gmt":"2021-03-19T09:56:33","guid":{"rendered":"https:\/\/slope.it\/staging\/?p=18169"},"modified":"2025-07-15T15:01:16","modified_gmt":"2025-07-15T13:01:16","slug":"i-piani-fedelta-delle-ota-podcast-ep-103","status":"publish","type":"post","link":"https:\/\/slope.it\/staging\/2021\/03\/19\/i-piani-fedelta-delle-ota-podcast-ep-103\/","title":{"rendered":"I piani fedelt\u00e0 delle OTA pi\u00f9 famose"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sopravvivere in un settore dell&#8217;ospitalit\u00e0 sempre pi\u00f9 competitivo richiede strategie ben definite per acquisire potenziali clienti e convertire quelli esistenti in fedeli ambasciatori del marchio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un aspetto da tenere in considerazione, quando si va a delineare una strategia di vendita e distribuzione rispetto ai canali OTA, \u00e8 quello dei <strong>piani fedelt\u00e0<\/strong> messi a disposizione dalle OTA.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nella 103esima puntata del podcast Ospitalit\u00e0 4.0 Edoardo e Marco discuteranno di cosa un albergatore deve sapere riguardo ai piani fedelt\u00e0 messi in atto dalle OTA, tra vantaggi per il cliente finale e rischi per l\u2019albergatore.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Ep.103 - I piani fedelt\u00e0 delle OTA\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3lJN78ax0rkDlSWJDaGY6M?si=674e2e06d1164bbd&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cosa sono e come funzionano i piani fedelt\u00e0 delle OTA?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un piano fedelt\u00e0 permette al viaggiatore che utilizza spesso un portale OTA di usufruire di <strong>sconti speciali o servizi extra<\/strong> per determinate strutture ricettive.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I principali piani fedelt\u00e0 che si conoscono sono:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Genius di Booking.com<\/li>\n\n\n\n<li>Expedia Rewards<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I piani fedelt\u00e0 hanno lo scopo di <strong>fidelizzare ancora di pi\u00f9 il viaggiatore al <\/strong><a href=\"https:\/\/slope.it\/staging\/2020\/04\/27\/cose-un-canale-ota-online-travel-agency\/\"><strong>canale OTA<\/strong><\/a>, diverso \u00e8 il discorso lato albergatore dove sono diversi i fattori da valutare tra restrizioni e marginalit\u00e0 che rischiano di assottigliarsi troppo.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Come aderire al programma Genius<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per entrare nel vivo del funzionamento dei piani fedelt\u00e0 portiamo l\u2019esempio del portale Booking.com, essendo questa OTA la principale sorgente di prenotazioni intermediate per una buonissima parte delle strutture ricettive indipendenti italiane.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un hotel per iscriversi al <a href=\"https:\/\/www.booking.com\/genius.it.html\">programma Genius<\/a> deve rispettare 3 pre-requisiti basilari:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>essere iscritto e prenotabile su Booking.com<\/li>\n\n\n\n<li>avere collezionato almeno 3 recensioni da parte di ospiti<\/li>\n\n\n\n<li>avere un punteggio nelle recensioni di almeno 7,5 punti<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vantaggi Genius per i clienti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nel momento in cui l\u2019hotel attiva il programma attiver\u00e0 in automatico lo sconto \u201c<strong>Genius<\/strong>\u201d che \u00e8 obbligatorio e pari al <strong>10% dell\u2019alloggio pi\u00f9 economico e\/o pi\u00f9 prenotato.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal momento dell\u2019attivazione il portale OTA andr\u00e0 ad aumentare la visibilit\u00e0 della struttura per tutti i viaggiatori che sono Genius, mettendo in evidenza sconti ed alloggi di cui possono usufruire.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Il fattore X, la marginalit\u00e0 economica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nel corso della puntata del podcast il focus non si concentra sul dubbio amletico \u201c<strong>Genius s\u00ec, Genius no<\/strong>\u201d, ma sulla <strong>marginalit\u00e0 economica<\/strong> che ha ogni struttura nel momento in cui aderisce al programma fedelt\u00e0.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I prezzi di vendita non possono essere decisi in maniera casuale o giocando al ribasso con il competitor, ma vanno formulati partendo dall\u2019analisi dei propri costi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di conseguenza occorre ponderare bene se quello sconto che andiamo a sommare alla commissione del portale ci lascia ancora marginalit\u00e0 economica o se rischiamo di scendere e andare in perdita.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sopravvivere in un settore dell&#8217;ospitalit\u00e0 sempre pi\u00f9 competitivo richiede strategie ben definite per acquisire potenziali clienti e convertire quelli esistenti in fedeli ambasciatori del marchio. Un aspetto da tenere in considerazione, quando si va a delineare una strategia di vendita e distribuzione rispetto ai canali OTA, \u00e8 quello dei piani fedelt\u00e0 messi a disposizione dalle [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[287],"tags":[],"class_list":["post-18169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I piani fedelt\u00e0 delle OTA pi\u00f9 famose &#8226; Slope<\/title>\n<meta name=\"description\" content=\"Un piano fedelt\u00e0 permette al viaggiatore che utilizza spesso un portale OTA di usufruire di sconti speciali o servizi extra per alcuni hotel.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I piani fedelt\u00e0 delle OTA pi\u00f9 famose &#8226; 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