{"id":18914,"date":"2021-04-23T11:26:33","date_gmt":"2021-04-23T09:26:33","guid":{"rendered":"https:\/\/slope.it\/staging\/?p=18914"},"modified":"2025-08-01T12:46:28","modified_gmt":"2025-08-01T10:46:28","slug":"instagram-stories-per-hotel-cosa-fare-e-cosa-non-fare-podcast-ep-108","status":"publish","type":"post","link":"https:\/\/slope.it\/staging\/2021\/04\/23\/instagram-stories-per-hotel-cosa-fare-e-cosa-non-fare-podcast-ep-108\/","title":{"rendered":"Instagram Stories per hotel: cosa fare e cosa non fare"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Da quando Instagram ha introdotto le stories nel 2016, la piattaforma si \u00e8 dimostrata un canale di successo anche per gli hotel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le storie di Instagram consentono agli hotel di pubblicare in modo <strong>molto pi\u00f9 informale e autentico<\/strong>, permettendo di condividere notizie e aggiornamenti con i propri follower in modi creativo, aiutando la struttura a distinguersi dalla concorrenza.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nella 108esima puntata del podcast Ospitalit\u00e0 4.0 Edoardo e Marco parleranno di Instagram Stories per Hotel, cercando di capire quali strategie adottare e quali evitare per accrescere follower e rimanere coerenti con il proprio brand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Ep.108 - Instagram Stories per hotel: cosa fare e cosa non fare\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/68RDPHlKHW8ryE9BAeGWyL?si=db42a012f7234002&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram Stories: cosa fare<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Postare contenuti autentici in tempo reale<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Che si tratti di una vista mozzafiato o del sempre popolare contenuto <strong>dietro le quinte<\/strong> (come lo chef che prepara un piatto in cucina), date agli ospiti un&#8217;idea di ci\u00f2 che possono aspettarsi dal vostro hotel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ripubblicare i contenuti generati dagli utenti<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">I contenuti generati dagli utenti possono diventare i <strong>vostri migliori amici<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La condivisione di storie create dagli ospiti mostra ad altri utenti <strong>l&#8217;esperienza di viaggiatori<\/strong> nella vita reale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assicuratevi di incoraggiare gli ospiti a taggare l&#8217;account Instagram dell&#8217;hotel in modo da poter ripubblicare facilmente storie e post.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Condividere offerte esclusive nelle storie di Instagram<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Le storie di Instagram sono visibili solo per 24 ore, quindi la condivisione di promozioni esclusive sui social media pu\u00f2 creare un senso di urgenza.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il consiglio \u00e8 quello di creare dei <strong>codici sconto<\/strong> dal <a href=\"https:\/\/slope.it\/staging\/funzionalita\/pms-gestionale-hotel\/\">PMS<\/a> e di ricondividerli nelle storie, cos\u00ec che i follower possano utilizzarli per ultimare una prenotazione attraverso il booking engine (<a href=\"https:\/\/youtu.be\/o_-cY7dI454?list=PLgtV2iAys4GmIcu4FyI7t5V45M3CivyFb&amp;t=2388\">ecco un video d&#8217;esempio<\/a>).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram Stories: cosa NON fare&nbsp;<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Condividere contenuti eccessivamente promozionali<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Anche se va bene condividere un&#8217;offerta speciale, assicuratevi di non pubblicare&nbsp;contenuti eccessivamente promozionali all&#8217;interno delle stories. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cercate di bilanciare bene la parte di vendita, evitando cos\u00ec di pubblicare contenuti troppo commerciali. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Utilizzare grafiche non professionali<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Nella frenesia del voler pubblicare continuamente si rischia per\u00f2 di utilizzare <strong>layout non professionali<\/strong> e <strong>poco in linea con il brand<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alcune app come <strong>Canva<\/strong> oppure <strong>Unfold<\/strong> rappresentano degli strumenti completi che permettono di realizzare contenuti con layout professionali ed accattivanti. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da quando Instagram ha introdotto le stories nel 2016, la piattaforma si \u00e8 dimostrata un canale di successo anche per gli hotel. Le storie di Instagram consentono agli hotel di pubblicare in modo molto pi\u00f9 informale e autentico, permettendo di condividere notizie e aggiornamenti con i propri follower in modi creativo, aiutando la struttura a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[287],"tags":[],"class_list":["post-18914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Stories per hotel: cosa fare e cosa non fare &#8226; Slope<\/title>\n<meta name=\"description\" content=\"Instagram Stories per Hotel, vediamo quali strategie adottare e quali evitare per migliorare il brand e distinguersi dalla concorrenza.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Stories per hotel: cosa fare e cosa non fare | Podcast Ep.108\" \/>\n<meta property=\"og:description\" content=\"Instagram Stories per Hotel, vediamo quali strategie adottare e quali evitare per migliorare il brand e distinguersi dalla concorrenza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/slope.it\/staging\/2021\/04\/23\/instagram-stories-per-hotel-cosa-fare-e-cosa-non-fare-podcast-ep-108\/\" \/>\n<meta property=\"og:site_name\" content=\"Slope\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/slope.it\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/edoardo.ridolfi.5\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-23T09:26:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T10:46:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2021\/04\/Instagram-Stories-per-hotel-cosa-fare-e-cosa-non-fare.png\" \/>\n\t<meta property=\"og:image:width\" content=\"901\" \/>\n\t<meta property=\"og:image:height\" content=\"527\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Edoardo Ridolfi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@slope_it\" \/>\n<meta name=\"twitter:site\" content=\"@slope_it\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edoardo Ridolfi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2021\\\/04\\\/23\\\/instagram-stories-per-hotel-cosa-fare-e-cosa-non-fare-podcast-ep-108\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2021\\\/04\\\/23\\\/instagram-stories-per-hotel-cosa-fare-e-cosa-non-fare-podcast-ep-108\\\/\"},\"author\":{\"name\":\"Edoardo Ridolfi\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#\\\/schema\\\/person\\\/22045f26f59ec116c64f5a3eebef41db\"},\"headline\":\"Instagram Stories per hotel: cosa fare e cosa non fare\",\"datePublished\":\"2021-04-23T09:26:33+00:00\",\"dateModified\":\"2025-08-01T10:46:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2021\\\/04\\\/23\\\/instagram-stories-per-hotel-cosa-fare-e-cosa-non-fare-podcast-ep-108\\\/\"},\"wordCount\":376,\"publisher\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2021\\\/04\\\/23\\\/instagram-stories-per-hotel-cosa-fare-e-cosa-non-fare-podcast-ep-108\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/slope.it\\\/staging\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Instagram-Stories-per-hotel-cosa-fare-e-cosa-non-fare.png\",\"articleSection\":[\"Podcast Ospitalit\u00e0 4.0\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2021\\\/04\\\/23\\\/instagram-stories-per-hotel-cosa-fare-e-cosa-non-fare-podcast-ep-108\\\/\",\"url\":\"https:\\\/\\\/slope.it\\\/staging\\\/2021\\\/04\\\/23\\\/instagram-stories-per-hotel-cosa-fare-e-cosa-non-fare-podcast-ep-108\\\/\",\"name\":\"Instagram Stories per hotel: cosa fare e cosa non fare &#8226; 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