{"id":18980,"date":"2021-05-14T15:25:09","date_gmt":"2021-05-14T13:25:09","guid":{"rendered":"https:\/\/slope.it\/staging\/?p=18980"},"modified":"2025-07-15T15:39:37","modified_gmt":"2025-07-15T13:39:37","slug":"la-revenue-economy-con-franco-grasso-podcast-ep-111","status":"publish","type":"post","link":"https:\/\/slope.it\/staging\/2021\/05\/14\/la-revenue-economy-con-franco-grasso-podcast-ep-111\/","title":{"rendered":"Con Franco Grasso dentro la Revenue Economy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Abbiamo ospite della puntata 111 del podcast Ospitalit\u00e0 4.0 <strong>Franco Grasso<\/strong>, CEO e fondatore del Franco Grasso Revenue Team, azienda europea leader nell\u2019ambito della consulenza alberghiera e del revenue management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franco \u00e8 anche ideatore di <strong>Revolution Plus<\/strong>, strumento software specifico per il revenue management e dal 2015 \u00e8 co-founder della Revenue Academy scuola di formazione per revenue manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gli ascoltatori pi\u00f9 assidui del podcast Ospitalit\u00e0 4.0 sanno quanto Marco e Edoardo ci tengano ad automatizzare i processi di lavoro in hotel, semplificare la vita tramite software e cos\u00ec via, tuttavia in questa puntata si vuole parlare di revenue management da un punto di <strong>vista pi\u00f9 \u201cumano\u201d e per certi versi analogico<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lasciando da parte il mondo del software (almeno per un po\u2019), si andranno ad approfondire alcuni argomenti come:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il ruolo del revenue manager quando entra in un\u2019azienda alberghiera<\/li>\n\n\n\n<li>La differenza tra revenue manager e smanettone\u00a0<\/li>\n\n\n\n<li>Pensiero revenue e predisposizione al cambiamento<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Ep.111 - La Revenue Economy con Franco Grasso\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2S9nfPIMdVQWw7frEup3TQ?si=5115af62ca474aca&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Che cos\u2019\u00e8 la revenue economy di Franco Grasso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La Revenue Economy<\/strong> \u00e8 il titolo dell\u2019ultimo libro scritto da Franco Grasso; nel libro viene messo al centro della trattazione il concetto di revenue economy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il mercato tradizionale caratterizzato da una profonda staticit\u00e0 dei prezzi dell\u2019hotel e l\u2019economia low cost che riduce sempre di pi\u00f9 i margini di guadagno delle strutture che si prestano al gioco del ribasso stanno lentamente cadendo in un oblio da cui \u00e8 difficile riemergere. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per evitare di entrare in questo tunnel senza speranza \u00e8 importante cambiare il proprio modo di lavorare, abbracciare un pensiero pi\u00f9 orientato al revenue con l\u2019intento di assecondare al meglio questo mercato che \u00e8 in continua evoluzione e cambiamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno degli elementi dalla base della Revenue Economy, \u00e8 una <strong>tariffazione dinamica<\/strong> con forchette tariffarie ampie accompagnata da un corretto utilizzo delle piattaforme di vendita online.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oltre ad un modello di pricing moderno e dinamico \u00e8 importante per l\u2019hotel distinguersi sia come brand che come azienda alberghiera, tenendo sempre alto il livello della qualit\u00e0 dei servizi che si offrono.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Il ruolo del revenue manager quando entra un\u2019azienda alberghiera<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lavorare bene di revenue management \u00e8 particolarmente importante specialmente in un momento economico cos\u00ec difficile.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non bisogna cadere nell\u2019errata convinzione che ci si debba rivolgere ad un consulente di revenue solo quando le cose \u201cvanno male\u201d, \u00e8 importante lavorare continuamente con uno spirito orientato al revenue per fronteggiare bene sia i momenti di alta richiesta che di bassa richiesta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marco e Edoardo sono curiosi di capire meglio come funziona praticamente il lavoro di un revenue manager che entra in hotel, quali sono le prime cose da controllare e quali sono gli errori da correggere il prima possibile. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Secondo la filosofia Grasso, quando un revenue manager del suo Revenue Team entra in un\u2019azienda alberghiera inizia il lavoro con <strong>l\u2019anamnesi del fatturato<\/strong>, ovvero studia l\u2019architettura tariffaria e commerciale, cercando di capire:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>canali di vendita e portali online in cui la struttura propone i propri alloggi<\/li>\n\n\n\n<li>piani tariffari\u00a0<\/li>\n\n\n\n<li>differenziazione per tipologia corretta<\/li>\n\n\n\n<li>analisi della brand reputation<\/li>\n\n\n\n<li>studio dei punti di forza e di debolezza della struttura.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Questo studio che viene effettuato deve essere per\u00f2 accompagnato da una <strong>forte volont\u00e0 di cambiamento<\/strong> che alla base deve avere determinazione e impegno, che sono i fertilizzanti migliori per trasformare le parole in dati.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nel \u201c<strong>pensiero revenue<\/strong>\u201d, come spiega Franco Grasso, tutto deve essere messo in discussione al fine di andare verso un cambiamento con la consapevolezza che non esiste un manuale, ma che l\u2019unica certezza \u00e8 data dalla propria determinazione e del proprio modo di pensare.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 fondamentale che questo modo di pensare non sia esclusivo delle alte sfere dell\u2019azienda alberghiera, ma che coinvolga tutt<strong>o lo staff che lavora in hotel<\/strong>, solo cos\u00ec ci sar\u00e0 vero cambiamento.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Slope \u00e8 integrato con Revolution Plus<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per permettere all\u2019albergatore di automatizzare il proprio modo di lavorare e tenere traccia di ogni singolo dato <strong><a href=\"https:\/\/www.revolutionsystem.it\/\">l\u2019RMS Revolution Plus<\/a> si interfaccia con Slope<\/strong>, software gestionale cloud \u201ctutto in uno\u201d per hotel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019integrazione tra Slope ed il software Revenue Plus permette ai clienti che utilizzano il <a href=\"https:\/\/slope.it\/staging\/funzionalita\/pms-gestionale-hotel\/\">PMS<\/a> Slope di sincronizzare e interconnettere Revolution Plus che viene cos\u00ec in possesso delle informazioni della struttura in tempo reale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questa integrazione evita in primo luogo lavoro manuale che oltre ad essere costoso in termini di tempo potrebbe anche essere soggetto ad errori di sincronizzazione.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019integrazione gi\u00e0 attiva e funzionante con diverse strutture ricettive che usufruiscono del servizio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abbiamo ospite della puntata 111 del podcast Ospitalit\u00e0 4.0 Franco Grasso, CEO e fondatore del Franco Grasso Revenue Team, azienda europea leader nell\u2019ambito della consulenza alberghiera e del revenue management. Franco \u00e8 anche ideatore di Revolution Plus, strumento software specifico per il revenue management e dal 2015 \u00e8 co-founder della Revenue Academy scuola di formazione [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[287],"tags":[],"class_list":["post-18980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Con Franco Grasso dentro la Revenue Economy &#8226; Slope<\/title>\n<meta name=\"description\" content=\"Ospite di Ospitalit\u00e0 4.0 \u00e8 Franco Grasso, CEO e fondatore del Franco Grasso Revenue Team ed autore del libro &quot;La Revenue Economy&quot;.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Con Franco Grasso dentro la Revenue Economy &#8226; 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