{"id":19601,"date":"2021-10-17T22:48:23","date_gmt":"2021-10-17T20:48:23","guid":{"rendered":"https:\/\/slope.it\/staging\/?p=19601"},"modified":"2021-10-17T22:48:47","modified_gmt":"2021-10-17T20:48:47","slug":"which-crm-to-choose-for-a-hotel-features-to-identify","status":"publish","type":"post","link":"https:\/\/slope.it\/staging\/en\/2021\/10\/17\/which-crm-to-choose-for-a-hotel-features-to-identify\/","title":{"rendered":"Which CRM to choose for a Hotel? Features to identify"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this article we talk about\u00a0<strong>CRM<\/strong>. Firstly, when we speak about CRM, we refer to a software\u00a0<strong>solution\u00a0<\/strong>which nearly all companies who need to manage\u00a0<strong>client relationships<\/strong>\u00a0need. This software allows you to store\u00a0 information, identify sales opportunities, monitor the sending of quotes and the management of email marketing campaigns.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, classic CRMs include too much analytic functions for the&nbsp;<strong>hospitality sector<\/strong>, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>real and potential&nbsp;<strong>clients&nbsp;<\/strong>management;<\/li><li>dedicated&nbsp;<strong>sales pipeline<\/strong>;<\/li><li>predictions and&nbsp;<strong>sales goals<\/strong>.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is the reason because the hospitality sector needs a tailored CRM based on the needs of the&nbsp;<strong>hotel industry<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Relationship Management (CRM) functionality suitable for the hotel industry<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A CRM per Hotel must base its operation on the&nbsp;<strong>management of relations<\/strong>&nbsp;with individual guests.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, it\u2019s essential that this&nbsp;<strong>tool&nbsp;<\/strong>follows the entire&nbsp;<a href=\"https:\/\/slope.it\/staging\/en\/2020\/03\/10\/pre-stay-and-post-stay-emails-customer-journey-strategies-for-hotel-customers\/\">customer journey<\/a>, starting from&nbsp;<strong>preventing requests<\/strong>&nbsp;until his return home.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Guest action<\/td><td>CRM functionality<\/td><\/tr><tr><td>Tom White requires a quote from 10 to 15 August&nbsp;<\/td><td>Customer file is created and the sent&nbsp;<strong>quote&nbsp;<\/strong>is automatically attached. CRM registers the&nbsp;<a href=\"https:\/\/slope.it\/staging\/en\/features\/crm-and-quotes\/\">number of the estimated openings<\/a>.&nbsp;<\/td><\/tr><tr><td>After 5 day Tom White has not responded to the quote yet&nbsp;<\/td><td>CRM automatically sends a&nbsp;<strong>follow up mail<\/strong>&nbsp;to Tom White.<\/td><\/tr><tr><td>Tom White accepts the prevent<\/td><td>The reservation is registered in the&nbsp;<strong>PMS&nbsp;<\/strong>and the Customer file is updated.<\/td><\/tr><tr><td>2 days before the Tom Withe\u2019s stay at the Hotel<\/td><td>CRM automatically sends the&nbsp;<strong>pre-stay email<\/strong>, allowing Tom to check-in online, giving info about the Hotel (parking, reception time, etc.)<\/td><\/tr><tr><td>At check-in&nbsp;<\/td><td>The disclosure of the&nbsp;<strong>privacy policy&nbsp;<\/strong>is digitally signed and stored.<\/td><\/tr><tr><td>During the stay<\/td><td>You can&nbsp;<strong>label&nbsp;<\/strong>your guest preferences with&nbsp;<strong>tag&nbsp;<\/strong>and custom filters.<\/td><\/tr><tr><td>During the stay<\/td><td>Any notes and extra drinks are stored in the&nbsp;<strong>customer file<\/strong>.<\/td><\/tr><tr><td>2 days after the check-out&nbsp;<\/td><td>CRM automatically sends a&nbsp;<strong>post-stay email<\/strong>&nbsp;in which it is asked to leave a review.&nbsp;<\/td><\/tr><tr><td>1 month after check-out<\/td><td>Thanks to the tags it\u2019s possible to send&nbsp;<strong>email marketing campaigns<\/strong>&nbsp;based on the interests of each guest. You can monitor stats about the opening and eventual unsubscription.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the&nbsp;<strong>functions&nbsp;<\/strong>of an excellent Customer Relationship Management are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>regarding the\u00a0<strong>reservation history\u00a0<\/strong>and any estimates sent, we must have a detailed view about the guest;<\/li><li>to prepare email marketing campaigns for a much more\u00a0<strong>profiled target<\/strong>, it need to assign tag and custom label to guests;<\/li><li>send pre-stay and post-stay email, keeping it up to date through\u00a0<strong>catchy communication<\/strong>.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2021\/10\/What-is-CRM-for-hotel.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2021\/10\/What-is-CRM-for-hotel-1024x568.png\" alt=\"What is CRM for hotel\" class=\"wp-image-19602\" srcset=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2021\/10\/What-is-CRM-for-hotel-1024x568.png 1024w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2021\/10\/What-is-CRM-for-hotel-300x166.png 300w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2021\/10\/What-is-CRM-for-hotel-768x426.png 768w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2021\/10\/What-is-CRM-for-hotel-1536x852.png 1536w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2021\/10\/What-is-CRM-for-hotel-2048x1136.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><em>How the reservation history, quotes and email campaigns appear in Slope CRM.<\/em><br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Characteristics of a good CRM per hotel<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Friendly use<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Different staff members should access the customer file quickly, so that they could&nbsp;<strong>immediately see information<\/strong>&nbsp;about a guest while is phone booking and has already stayed in the hotel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PMS integrated<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s fundamental that CRM is combined with the management&nbsp;<a href=\"https:\/\/slope-websites.it\/SlopeSite\/funzionalita\/pms-gestionale-hotel\/\">system PMS<\/a>. Avoiding missed communications and being able to reliably track all the interactions about the guest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In conclusion, good Customer Relationship Management it\u2019s useful both in the office and on the road, especially if we need to consult a&nbsp;<strong>customer segmentation report.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The mobile experience can not sacrifice quality or functionality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article we talk about\u00a0CRM. Firstly, when we speak about CRM, we refer to a software\u00a0solution\u00a0which nearly all companies who need to manage\u00a0client relationships\u00a0need. This software allows you to store\u00a0 information, identify sales opportunities, monitor the sending of quotes and the management of email marketing campaigns.\u00a0\u00a0 Moreover, classic CRMs include too much analytic functions [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[196],"tags":[],"class_list":["post-19601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing-hotel-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which CRM to choose for a Hotel? 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