{"id":3589,"date":"2018-12-21T17:53:11","date_gmt":"2018-12-21T16:53:11","guid":{"rendered":"https:\/\/slope.it\/staging\/?p=3589"},"modified":"2019-07-22T11:45:08","modified_gmt":"2019-07-22T09:45:08","slug":"facebook-pixel-per-hotel","status":"publish","type":"post","link":"https:\/\/slope.it\/staging\/2018\/12\/21\/facebook-pixel-per-hotel\/","title":{"rendered":"Facebook Pixel per Hotel: come si installa e come utilizzarlo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Uno degli strumenti pi\u00f9 utili per poter dare una marcia in pi\u00f9 alle proprie campagne di advertising per un hotel \u00e8 sicuramente <\/span><b>Facebook Pixel<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cosa \u00e8 esattamente?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Cosa \u00e8 Facebook Pixel e come si installa? <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Il Facebook Pixel, altro non \u00e8, che una manciata di righe di <\/span><b>codice <\/b><span style=\"font-weight: 400;\">che inserite nel <strong>vostro sito web o booking engine<\/strong> permettono di tracciare gli utenti che visitano le pagine del vostro portale.<br \/>\nPer poter fare una cosa del genere, il Pixel utilizza i <\/span><a href=\"https:\/\/slope.it\/staging\/2017\/11\/07\/cookie-policy-quale-informativa-utilizzare-per-il-sito-internet-del-tuo-hotel\/\"><b>famosissimi cookie<\/b><\/a><span style=\"font-weight: 400;\">, piccoli file salvati nel browser dell\u2019utente in grado di memorizzare le informazioni riguardanti le pagine web che ogni utente visita. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il <strong>Pixel di Facebook<\/strong> si attiva nel momento in cui un utente visita il tuo sito e magari <\/span><b>compie un\u2019azione<\/b><span style=\"font-weight: 400;\">, come ad esempio compila un form di richiesta informazioni. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">I <\/span><b>due obiettivi principali<\/b><span style=\"font-weight: 400;\"> che si possono raggiungere tramite Facebook Pixel sono:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">il <\/span><b>tracciamento dei comportamenti<\/b><span style=\"font-weight: 400;\"> dei visitatori del sito web; <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">la possibilit\u00e0 di creare delle <\/span><b>liste di remarketing<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><b>Installare il Facebook Pixel sul proprio sito non \u00e8 particolarmente complicato<\/b><span style=\"font-weight: 400;\">, tuttavia il nostro consiglio \u00e8 quello di rivolgersi alla vostra agenzia web di fiducia che potr\u00e0 farlo per voi. In alternativa potete sbirciare <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\"><span style=\"font-weight: 400;\">la guida di Facebook<\/span><\/a><span style=\"font-weight: 400;\"> e provarci da soli. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-3590\" src=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-2-1024x523.jpg\" alt=\"Facebook Pixel Hotel Guida Slope (2)\" width=\"1024\" height=\"523\" srcset=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-2-1024x523.jpg 1024w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-2-300x153.jpg 300w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-2-768x392.jpg 768w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-2.jpg 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Come pu\u00f2 essere utilizzato Facebook Pixel per il sito di un <\/span><b>hotel<\/b><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Come gi\u00e0 detto, grazie a questo <\/span><b>piccolo frammento di codice<\/b><span style=\"font-weight: 400;\"> si possono monitorare tutti i vari \u201ceventi\u201d che accadono sulla nostra pagina. Cos\u00ec facendo l\u2019<\/span><b>albergatore potr\u00e0 creare offerte mirate basandosi sui dati<\/b><span style=\"font-weight: 400;\">, conoscendo quali sono le <\/span><b>preferenze <\/b><span style=\"font-weight: 400;\">di ogni utente e migliorando cos\u00ec anche il monitoraggio delle <\/span><b><i>conversioni <\/i><\/b><span style=\"font-weight: 400;\">(nel nostro caso quando parliamo di conversioni ci riferiamo ovviamente alle <\/span><b><i>prenotazioni<\/i><\/b><span style=\"font-weight: 400;\">). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook offre una serie di \u201c<\/span><b><i>eventi standard<\/i><\/b><span style=\"font-weight: 400;\">\u201d che possono essere monitorati, oltre a permettere la creazione di eventi personalizzati. Quindi, la serie di eventi che possono essere monitorati tramite Facebook Pixel sono <\/span><b><i>pressoch\u00e9 infiniti<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per evento non intendiamo il significato canonico che si ha in Facebook, ovvero di appuntamento ritrovo, ma di azioni che compiono gli utenti nel nostro sito come: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">visualizzazione landing page; <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">invio di richiesta attraverso form. <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Facebook Pixel e Slope Booking Engine<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I vari Pixel possono essere collocati non solo all\u2019interno del sito web, ma anche nel <\/span><b>booking engine, <\/b><span style=\"font-weight: 400;\">tra cui ovviamente quello di <\/span><b><a href=\"https:\/\/slope.it\/staging\/funzionalita\/booking-engine\/\">Slope<\/a>. <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In questa maniera si potranno monitorare anche tutti quei clienti che completano il loro iter di prenotazione e anche quelli che invece poi abbandonano, sempre nell\u2019ottica di una <em><strong>migliore targetizzazione<\/strong><\/em>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facciamo per\u00f2 attenzione, un booking engine per essere <\/span><b>conforme al GDPR<\/b><span style=\"font-weight: 400;\"> e alla normativa sulla privacy non pu\u00f2 attivare il tracciamento tramite cookie senza l\u2019esplicito consenso dell\u2019utente (ne abbiamo parlato <\/span><a href=\"https:\/\/slope.it\/staging\/2018\/05\/24\/gdpr-hotel-il-sito-web-del-tuo-hotel-e-conforme\/\"><span style=\"font-weight: 400;\">qui <\/span><\/a><span style=\"font-weight: 400;\">in maniera pi\u00f9 approfondita).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-3593\" src=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-6-1024x389.jpg\" alt=\"Facebook Pixel Hotel Guida Slope (6)\" width=\"1024\" height=\"389\" srcset=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-6-1024x389.jpg 1024w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-6-300x114.jpg 300w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-6-768x291.jpg 768w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-6.jpg 1389w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Facciamo un\u00a0<\/span><b>esempio su come usare <\/b><span style=\"font-weight: 400;\">il Pixel:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Con Facebook Pixel si pu\u00f2 creare un segmento di pubblico personalizzato includendo coloro che hanno visitato il <\/span><b>booking engine del sito<\/b><span style=\"font-weight: 400;\">, impostando in seguito una campagna personalizzata offrendo magari degli sconti o dei prezzi speciali in caso di prenotazione diretta.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Come posso creare un segmento di pubblico personalizzato partendo dal Pixel nel Booking Engine? <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Un <\/span><b>segmento di pubblico personalizzato<\/b><span style=\"font-weight: 400;\"> (in inglese <\/span><i><span style=\"font-weight: 400;\">custom audience<\/span><\/i><span style=\"font-weight: 400;\">) racchiude una porzione di utenti iscritti a Facebook che sono gi\u00e0 entrati in contatto con il tuo sito, in pratica un gruppo di persone che <\/span><b>conosce gi\u00e0 il tuo prodotto ed il tuo brand.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Una volta creato il Facebook Pixel, \u00e8 sufficiente andare nella parte business del proprio account di Facebook e cliccare su Pubblico. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-3594\" src=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-3-1024x365.jpg\" alt=\"Facebook Pixel Hotel Guida Slope (3)\" width=\"1024\" height=\"365\" srcset=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-3-1024x365.jpg 1024w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-3-300x107.jpg 300w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-3-768x274.jpg 768w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-3.jpg 1494w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successivamente cliccare su \u201c<\/span><b>Crea Pubblico<\/b><span style=\"font-weight: 400;\">\u201d e poi \u201c<\/span><b>Pubblico personalizzato<\/b><span style=\"font-weight: 400;\">\u201d. Nella schermata successiva cliccare su \u201c<\/span><b>Traffico Sito Web<\/b><span style=\"font-weight: 400;\">\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3591\" src=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-4-1024x478.jpg\" alt=\"Facebook Pixel Hotel Guida Slope (4)\" width=\"1024\" height=\"478\" srcset=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-4-1024x478.jpg 1024w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-4-300x140.jpg 300w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-4-768x359.jpg 768w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-4.jpg 1329w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sar\u00e0 poi sufficiente impostare i <\/span><b>criteri temporali<\/b><span style=\"font-weight: 400;\"> e il <\/span><b>nome del pubblico<\/b><span style=\"font-weight: 400;\"> per creare il proprio segmento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3599\" src=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-5-Copia-1024x529.jpg\" alt=\"Facebook Pixel Hotel Guida di Slope\" width=\"1024\" height=\"529\" srcset=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-5-Copia-1024x529.jpg 1024w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-5-Copia-300x155.jpg 300w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-5-Copia-768x397.jpg 768w, https:\/\/slope.it\/staging\/wp-content\/uploads\/2018\/12\/Facebook-Pixel-Hotel-Guida-Slope-5-Copia.jpg 1537w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una volta creato il segmento di pubblico posso creare delle promozioni per andare a targettizzare esattamente quel target che ho scelto. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Posso cos\u00ec creare delle promozioni per: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mettere in evidenza un post; <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Far crescere i \u201cMi Piace\u201d della Pagina Facebook; <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumentare il traffico sul sito web. <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Uno degli strumenti pi\u00f9 utili per poter dare una marcia in pi\u00f9 alle proprie campagne di advertising per un hotel \u00e8 sicuramente Facebook Pixel. Cosa \u00e8 esattamente? Cosa \u00e8 Facebook Pixel e come si installa? Il Facebook Pixel, altro non \u00e8, che una manciata di righe di codice che inserite nel vostro sito web o [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[166],"tags":[],"class_list":["post-3589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing-hotel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Pixel per Hotel: come si installa e come utilizzarlo &#8226; Slope<\/title>\n<meta name=\"description\" content=\"Uno degli strumenti pi\u00f9 utili per poter dare una marcia in pi\u00f9 alle proprie campagne di advertising per un hotel \u00e8 sicuramente Facebook Pixel.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Pixel per Hotel: come si installa e come utilizzarlo &#8226; 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