{"id":6436,"date":"2019-07-12T15:38:08","date_gmt":"2019-07-12T13:38:08","guid":{"rendered":"https:\/\/slope.it\/staging\/?p=6436"},"modified":"2025-08-01T15:00:48","modified_gmt":"2025-08-01T13:00:48","slug":"ep-14-blogging-per-hotel","status":"publish","type":"post","link":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/","title":{"rendered":"Blogging per hotel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Come pu\u00f2 un hotel trarre vantaggio da un blog? Quali sono i motivi per cui un blog pu\u00f2 <strong>aumentare le conversioni<\/strong> di una struttura ricettiva? Perch\u00e9 un albergatore dovrebbe investirci del <strong>tempo<\/strong>?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nella quattordicesima puntata del <a href=\"https:\/\/slope.it\/staging\/category\/podcast\/\">podcast Ospitalit\u00e0 4.0<\/a> parleremo dell\u2019importanza di avere un <strong>blog per promuovere il proprio hotel<\/strong>, dando dei consigli su come produrre e condividere contenuti di qualit\u00e0 con lo scopo di accrescere la visibilit\u00e0 ed il brand della struttura. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Ep.14 - Blogging per hotel\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5Pmb4FaKFfYl5LyYSuwUIO?si=2202d55c56a64847&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Edoardo e Marco ritengono che nella strategia di promozione di un hotel rientri anche <strong>la creazione e la cura del blog<\/strong>. I contenuti visuali che dominano la maggior parte dei siti dell\u2019hotel sono importanti, tuttavia un blog costantemente aggiornato porta benefici i<strong>n termini di SEO (indicizzazione)<\/strong> ed in termini di <strong>crescita del brand<\/strong>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">I vantaggi di un blog per l\u2019hotel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il blog per un hotel deve essere uno strumento per raccontare quello che <strong>accade intorno alla struttura ricettiva<\/strong> (<em>eventi, corsi, tour, riconoscimenti &#8230;<\/em>). Tuttavia per raggiungere questo obiettivo si ha bisogno di contenuti autentici ed originali che coinvolgano una community e che creino fiducia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il blog dell\u2019hotel pu\u00f2 farsi volano <strong>non solo della vendita di soggiorni<\/strong>, ma anche di servizi ancillari come ad esempio show cooking o una promozione del centro benessere, incuriosendo cos\u00ec anche chi vive in prossimit\u00e0 della struttura.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno dei vantaggi \u00e8 quello di instaurare un canale di comunicazione bidirezionale, tale aspetto permette di mostrare il \u201c<strong><em>lato umano della struttura<\/em><\/strong>\u201d, infatti si va a comunicare in maniera semplice e diretta con il pubblico, aiutando cos\u00ec il processo di storytelling.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019obiettivo del blog per un hotel deve essere quello di creare:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>reach <\/strong>(portata delle persone che possono entrare in contatto con i contenuti del blog);<\/li>\n\n\n\n<li><strong>engagement <\/strong>(capacit\u00e0 di un contenuto di creare relazioni con gli utenti);<\/li>\n\n\n\n<li><strong>conversioni <\/strong>(portare l\u2019utente a finalizzare una prenotazione).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cos\u00ec come trattato nella scorsa puntata del podcast relativamente all\u2019<a href=\"https:\/\/slope.it\/staging\/2019\/07\/05\/ep-13-email-marketing-hotel-the-right-way\/\">email marketing<\/a>, gli ospiti desiderano ricevere informazioni pertinenti, ed il tipo di contenuti proposti dal blog possono essere ideali perch\u00e9 richiamano l\u2019attenzione.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4 motivi per cui investire in un blog per hotel<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crea contenuti che migliorano l\u2019indicizzazione e il posizionamento nei motori di ricerca<\/li>\n\n\n\n<li>Promuovi non solo i soggiorni, ma anche i servizi extra<\/li>\n\n\n\n<li>Crea una community che sia realmente interessata ai tuoi contenuti, fidelizzando ulteriormente il tuo pubblico<\/li>\n\n\n\n<li>Incrementa la visibilit\u00e0 ed il brand della tua struttura<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Mettere il sito web al centro della propria strategia di comunicazione<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Edoardo ritiene che con l&#8217;avvento dei <strong>social network<\/strong>, le strutture ricettive vadano in qualche modo a <strong>produrre contenuti<\/strong>, tuttavia lo fanno limitatamente al contesto social, dimenticandosi sempre pi\u00f9 spesso che \u00e8 il <strong>sito web<\/strong> il fulcro dal quale far partire la propria strategia di comunicazione. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come pu\u00f2 un hotel trarre vantaggio da un blog? Quali sono i motivi per cui un blog pu\u00f2 aumentare le conversioni di una struttura ricettiva? Perch\u00e9 un albergatore dovrebbe investirci del tempo?&nbsp; Nella quattordicesima puntata del podcast Ospitalit\u00e0 4.0 parleremo dell\u2019importanza di avere un blog per promuovere il proprio hotel, dando dei consigli su come [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[287],"tags":[],"class_list":["post-6436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blogging per hotel &#8226; Slope<\/title>\n<meta name=\"description\" content=\"Come pu\u00f2 un hotel trarre vantaggio da un blog? Quali sono i motivi per cui un blog pu\u00f2 aumentare le conversioni di un hotel?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blogging per hotel &#8226; Slope\" \/>\n<meta property=\"og:description\" content=\"Come pu\u00f2 un hotel trarre vantaggio da un blog? Quali sono i motivi per cui un blog pu\u00f2 aumentare le conversioni di un hotel?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/\" \/>\n<meta property=\"og:site_name\" content=\"Slope\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/slope.it\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-12T13:38:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T13:00:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/slope.it\/staging\/wp-content\/uploads\/2019\/07\/Podcast-Ep.14-Blogging-per-Hotel-Slope.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3194\" \/>\n\t<meta property=\"og:image:height\" content=\"1688\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eleonora Rossini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@slope_it\" \/>\n<meta name=\"twitter:site\" content=\"@slope_it\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleonora Rossini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2019\\\/07\\\/12\\\/ep-14-blogging-per-hotel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2019\\\/07\\\/12\\\/ep-14-blogging-per-hotel\\\/\"},\"author\":{\"name\":\"Eleonora Rossini\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#\\\/schema\\\/person\\\/1491da5729deed0a5199832fac5226bd\"},\"headline\":\"Blogging per hotel\",\"datePublished\":\"2019-07-12T13:38:08+00:00\",\"dateModified\":\"2025-08-01T13:00:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2019\\\/07\\\/12\\\/ep-14-blogging-per-hotel\\\/\"},\"wordCount\":466,\"publisher\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2019\\\/07\\\/12\\\/ep-14-blogging-per-hotel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/slope.it\\\/staging\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Podcast-Ep.14-Blogging-per-Hotel-Slope.png\",\"articleSection\":[\"Podcast Ospitalit\u00e0 4.0\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2019\\\/07\\\/12\\\/ep-14-blogging-per-hotel\\\/\",\"url\":\"https:\\\/\\\/slope.it\\\/staging\\\/2019\\\/07\\\/12\\\/ep-14-blogging-per-hotel\\\/\",\"name\":\"Blogging per hotel &#8226; Slope\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2019\\\/07\\\/12\\\/ep-14-blogging-per-hotel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2019\\\/07\\\/12\\\/ep-14-blogging-per-hotel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/slope.it\\\/staging\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Podcast-Ep.14-Blogging-per-Hotel-Slope.png\",\"datePublished\":\"2019-07-12T13:38:08+00:00\",\"dateModified\":\"2025-08-01T13:00:48+00:00\",\"description\":\"Come pu\u00f2 un hotel trarre vantaggio da un blog? Quali sono i motivi per cui un blog pu\u00f2 aumentare le conversioni di un hotel?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2019\\\/07\\\/12\\\/ep-14-blogging-per-hotel\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/slope.it\\\/staging\\\/2019\\\/07\\\/12\\\/ep-14-blogging-per-hotel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2019\\\/07\\\/12\\\/ep-14-blogging-per-hotel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/slope.it\\\/staging\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Podcast-Ep.14-Blogging-per-Hotel-Slope.png\",\"contentUrl\":\"https:\\\/\\\/slope.it\\\/staging\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Podcast-Ep.14-Blogging-per-Hotel-Slope.png\",\"width\":3194,\"height\":1688,\"caption\":\"Podcast Ep.14 - Blog per Hotel Slope\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/2019\\\/07\\\/12\\\/ep-14-blogging-per-hotel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/slope.it\\\/staging\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blogging per hotel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#website\",\"url\":\"https:\\\/\\\/slope.it\\\/staging\\\/\",\"name\":\"Slope\",\"description\":\"Software gestionale cloud tutto in uno per hotel\",\"publisher\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/slope.it\\\/staging\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#organization\",\"name\":\"Slope\",\"url\":\"https:\\\/\\\/slope.it\\\/staging\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/slope.it\\\/staging\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Slope_logo_blue.svg\",\"contentUrl\":\"https:\\\/\\\/slope.it\\\/staging\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Slope_logo_blue.svg\",\"width\":105.7000000000000028421709430404007434844970703125,\"height\":42,\"caption\":\"Slope\"},\"image\":{\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/slope.it\",\"https:\\\/\\\/x.com\\\/slope_it\",\"https:\\\/\\\/www.instagram.com\\\/slope_it\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/slopeit\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCt5-cABIHZhDoSLWDB0VJGw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/slope.it\\\/staging\\\/#\\\/schema\\\/person\\\/1491da5729deed0a5199832fac5226bd\",\"name\":\"Eleonora Rossini\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf1a04505b856612336bc228bf9ca1f58fef61957d48edddc835bae3bbffe09a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf1a04505b856612336bc228bf9ca1f58fef61957d48edddc835bae3bbffe09a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf1a04505b856612336bc228bf9ca1f58fef61957d48edddc835bae3bbffe09a?s=96&d=mm&r=g\",\"caption\":\"Eleonora Rossini\"},\"description\":\"Da sempre appassionata di accoglienza, ospitalit\u00e0 e tecnologia per hotel. Ama unire creativit\u00e0 e strategia per migliorare l\u2019esperienza dell\u2019ospite attraverso soluzioni digitali.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/eleonora-rossini-b39731185\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blogging per hotel &#8226; Slope","description":"Come pu\u00f2 un hotel trarre vantaggio da un blog? Quali sono i motivi per cui un blog pu\u00f2 aumentare le conversioni di un hotel?","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"it_IT","og_type":"article","og_title":"Blogging per hotel &#8226; Slope","og_description":"Come pu\u00f2 un hotel trarre vantaggio da un blog? Quali sono i motivi per cui un blog pu\u00f2 aumentare le conversioni di un hotel?","og_url":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/","og_site_name":"Slope","article_publisher":"https:\/\/www.facebook.com\/slope.it","article_published_time":"2019-07-12T13:38:08+00:00","article_modified_time":"2025-08-01T13:00:48+00:00","og_image":[{"width":3194,"height":1688,"url":"https:\/\/slope.it\/staging\/wp-content\/uploads\/2019\/07\/Podcast-Ep.14-Blogging-per-Hotel-Slope.png","type":"image\/png"}],"author":"Eleonora Rossini","twitter_card":"summary_large_image","twitter_creator":"@slope_it","twitter_site":"@slope_it","twitter_misc":{"Scritto da":"Eleonora Rossini","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/#article","isPartOf":{"@id":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/"},"author":{"name":"Eleonora Rossini","@id":"https:\/\/slope.it\/staging\/#\/schema\/person\/1491da5729deed0a5199832fac5226bd"},"headline":"Blogging per hotel","datePublished":"2019-07-12T13:38:08+00:00","dateModified":"2025-08-01T13:00:48+00:00","mainEntityOfPage":{"@id":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/"},"wordCount":466,"publisher":{"@id":"https:\/\/slope.it\/staging\/#organization"},"image":{"@id":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/#primaryimage"},"thumbnailUrl":"https:\/\/slope.it\/staging\/wp-content\/uploads\/2019\/07\/Podcast-Ep.14-Blogging-per-Hotel-Slope.png","articleSection":["Podcast Ospitalit\u00e0 4.0"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/","url":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/","name":"Blogging per hotel &#8226; Slope","isPartOf":{"@id":"https:\/\/slope.it\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/#primaryimage"},"image":{"@id":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/#primaryimage"},"thumbnailUrl":"https:\/\/slope.it\/staging\/wp-content\/uploads\/2019\/07\/Podcast-Ep.14-Blogging-per-Hotel-Slope.png","datePublished":"2019-07-12T13:38:08+00:00","dateModified":"2025-08-01T13:00:48+00:00","description":"Come pu\u00f2 un hotel trarre vantaggio da un blog? Quali sono i motivi per cui un blog pu\u00f2 aumentare le conversioni di un hotel?","breadcrumb":{"@id":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/#primaryimage","url":"https:\/\/slope.it\/staging\/wp-content\/uploads\/2019\/07\/Podcast-Ep.14-Blogging-per-Hotel-Slope.png","contentUrl":"https:\/\/slope.it\/staging\/wp-content\/uploads\/2019\/07\/Podcast-Ep.14-Blogging-per-Hotel-Slope.png","width":3194,"height":1688,"caption":"Podcast Ep.14 - Blog per Hotel Slope"},{"@type":"BreadcrumbList","@id":"https:\/\/slope.it\/staging\/2019\/07\/12\/ep-14-blogging-per-hotel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/slope.it\/staging\/"},{"@type":"ListItem","position":2,"name":"Blogging per hotel"}]},{"@type":"WebSite","@id":"https:\/\/slope.it\/staging\/#website","url":"https:\/\/slope.it\/staging\/","name":"Slope","description":"Software gestionale cloud tutto in uno per hotel","publisher":{"@id":"https:\/\/slope.it\/staging\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/slope.it\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/slope.it\/staging\/#organization","name":"Slope","url":"https:\/\/slope.it\/staging\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/slope.it\/staging\/#\/schema\/logo\/image\/","url":"https:\/\/slope.it\/staging\/wp-content\/uploads\/2020\/01\/Slope_logo_blue.svg","contentUrl":"https:\/\/slope.it\/staging\/wp-content\/uploads\/2020\/01\/Slope_logo_blue.svg","width":105.7000000000000028421709430404007434844970703125,"height":42,"caption":"Slope"},"image":{"@id":"https:\/\/slope.it\/staging\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/slope.it","https:\/\/x.com\/slope_it","https:\/\/www.instagram.com\/slope_it\/","https:\/\/it.linkedin.com\/company\/slopeit","https:\/\/www.youtube.com\/channel\/UCt5-cABIHZhDoSLWDB0VJGw"]},{"@type":"Person","@id":"https:\/\/slope.it\/staging\/#\/schema\/person\/1491da5729deed0a5199832fac5226bd","name":"Eleonora Rossini","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/bf1a04505b856612336bc228bf9ca1f58fef61957d48edddc835bae3bbffe09a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bf1a04505b856612336bc228bf9ca1f58fef61957d48edddc835bae3bbffe09a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bf1a04505b856612336bc228bf9ca1f58fef61957d48edddc835bae3bbffe09a?s=96&d=mm&r=g","caption":"Eleonora Rossini"},"description":"Da sempre appassionata di accoglienza, ospitalit\u00e0 e tecnologia per hotel. Ama unire creativit\u00e0 e strategia per migliorare l\u2019esperienza dell\u2019ospite attraverso soluzioni digitali.","sameAs":["https:\/\/www.linkedin.com\/in\/eleonora-rossini-b39731185\/"]}]}},"_links":{"self":[{"href":"https:\/\/slope.it\/staging\/wp-json\/wp\/v2\/posts\/6436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slope.it\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/slope.it\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/slope.it\/staging\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/slope.it\/staging\/wp-json\/wp\/v2\/comments?post=6436"}],"version-history":[{"count":2,"href":"https:\/\/slope.it\/staging\/wp-json\/wp\/v2\/posts\/6436\/revisions"}],"predecessor-version":[{"id":29923,"href":"https:\/\/slope.it\/staging\/wp-json\/wp\/v2\/posts\/6436\/revisions\/29923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/slope.it\/staging\/wp-json\/wp\/v2\/media\/6438"}],"wp:attachment":[{"href":"https:\/\/slope.it\/staging\/wp-json\/wp\/v2\/media?parent=6436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/slope.it\/staging\/wp-json\/wp\/v2\/categories?post=6436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/slope.it\/staging\/wp-json\/wp\/v2\/tags?post=6436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}