{"id":9724,"date":"2019-11-22T11:39:18","date_gmt":"2019-11-22T10:39:18","guid":{"rendered":"https:\/\/slope.it\/staging\/?p=9724"},"modified":"2025-08-01T14:39:01","modified_gmt":"2025-08-01T12:39:01","slug":"podcast-ep-32-black-friday","status":"publish","type":"post","link":"https:\/\/slope.it\/staging\/2019\/11\/22\/podcast-ep-32-black-friday\/","title":{"rendered":"Dall\u2019idea all\u2019offerta: guida al Black Friday per albergatori"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Come pu\u00f2 un hotel prepararsi al <strong>Black Friday<\/strong>? Quali possono essere delle strategie da mettere in atto per creare \u201crumore mediatico\u201d e generare prenotazioni?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nella trentaduesima puntata del <a href=\"https:\/\/slope.it\/staging\/podcast\/\">podcast Ospitalit\u00e0 4.0<\/a> Marco e Edoardo parleranno del fenomeno del Black Friday nel contesto del settore dell\u2019ospitalit\u00e0, cercando di capire quali strategie possono essere messe in atto per cavalcare l\u2019onda degli acquisti compulsivi.  <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Ep.32 - Black Friday\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2KN5ByrpkSmYbD4XEXbqWS?si=7d74f9aad46b4704&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cosa offrire, quando offrire e che cosa offrire<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prima di pensare a come pubblicizzare la promozione per il Black Friday, occorre capire <strong>cosa offrire<\/strong> e <strong>a chi offrirlo<\/strong>.&nbsp;<br>Per far questo occorre pensare ad un <strong>pacchetto promozionale<\/strong> da proporre ad un <strong>target di di clientela ben preciso<\/strong> cos\u00ec da ottimizzare le possibilit\u00e0 di conversione.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ad esempio si pu\u00f2 pensare di offrire una <strong>promozione <\/strong>con soggiorno minimo di due notti con accesso alla SPA, il cui target saranno principalmente coppie.\u00a0<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Fatto questo \u00e8 importante definire quali sono le modalit\u00e0 con cui vogliamo far prenotare la nostra promozione \u201c<strong>Soggiorno + SPA<\/strong>\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marco ed Edoardo ipotizzano alcune strade: <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Renderla visibile e prenotabile nel booking engine nella settimana del Black Friday (black friday week)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La promozione \u201cSoggiorno + SPA\u201d sar\u00e0 visibile e prenotabile nel booking engine solamente nella settimana del <strong>Black Friday <\/strong>(principio di scarsit\u00e0 ed urgenza), e dar\u00e0 la possibilit\u00e0 di soggiornare per&nbsp; determinati periodi dell\u2019anno, ad esempio da <strong>gennaio 2020 ad aprile 2020<\/strong>, cos\u00ec da riuscire a destagionalizzare e bilanciare la curva dei guadagni. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Newsletter con coupon per chi ha gi\u00e0 soggiornato nel vostro hotel<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Un\u2019altra via potrebbe essere quella di inviare un <strong>coupon con scadenza<\/strong> a chi \u00e8 gi\u00e0 stato <strong>cliente <\/strong>della vostra struttura per incentivarlo a tornare.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per l\u2019invio della newsletter non dimenticatevi di attingere ai dati archiviati nel <strong>CRM<\/strong>, cos\u00ec da avere uno storico di clienti ben profilato e segmentato.&nbsp;In questo caso la vostra strategia pu\u00f2 puntare a premiare i clienti fidelizzati da anni oppure a chi ha lasciato semplicemente una gran bella recensione, cos\u00ec da volerli ricompensare in qualche modo. <br>Pu\u00f2 darsi che questi clienti non utilizzeranno il codice sconto, ma di sicuro rimarranno <strong>colpiti <\/strong>da questa attenzione. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Non dimenticatevi di fare up-sell e cross-sell<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se tutto \u00e8 andato secondo i piani, alcuni dei vostri clienti avranno aderito alla vostra promozione e si troveranno a soggiornare presso la vostra struttura.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quale migliore occasione per proporre, <strong>alcune settimane dopo<\/strong> <strong>la prenotazione<\/strong>, alcuni servizi di <a href=\"https:\/\/slope.it\/staging\/2017\/10\/17\/cosa-sono-upsell-e-cross-sell-strategie-di-revenue-per-lhotel\/\"><strong>cross-sell<\/strong> e <strong>up-sell<\/strong><\/a>?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In questo caso pu\u00f2 essere offerta al cliente l\u2019aggiunta di altri servizi come:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>una degustazione di vini (cross-sell);\u00a0<\/li>\n\n\n\n<li>il passaggio ad un alloggio superior come la suite (up-sell).\u00a0<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Bisogna pensare e strutturare il processo di vendita in modo che ciascuna fase risponda a una domanda o risolva un problema del cliente, o pi\u00f9 semplicemente cerchi di coinvolgere emotivamente. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come pu\u00f2 un hotel prepararsi al Black Friday? Quali possono essere delle strategie da mettere in atto per creare \u201crumore mediatico\u201d e generare prenotazioni?&nbsp; Nella trentaduesima puntata del podcast Ospitalit\u00e0 4.0 Marco e Edoardo parleranno del fenomeno del Black Friday nel contesto del settore dell\u2019ospitalit\u00e0, cercando di capire quali strategie possono essere messe in atto [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[287],"tags":[],"class_list":["post-9724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dall\u2019idea all\u2019offerta: guida al Black Friday per albergatori &#8226; Slope<\/title>\n<meta name=\"description\" content=\"Come pu\u00f2 un hotel prepararsi al Black Friday? 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